Trust & Authority

Entity is cross-referenced

One of 40 checks the scanner runs. This one is worth 2 points inside the Trust & Authority dimension, which carries 10% of the total score.

What does this check look at?

Parsed JSON-LD contains a sameAs property with a non-empty value.

How do I fix it?

  • Add a sameAs list of profiles so the brand resolves to one entity.

Why is it worth 2 points?

Points are relative weights inside a dimension, and a dimension's weight decides how much of the total it can move. The reasoning for this dimension's weight is published rather than asserted:

DimensionTrust & Authority — 10% of the total score
Points for this check2 of 10 in this dimension
Worth at most2.0 of the 100 points

Weighted equally with answer readiness: attribution is what separates a quote from a rumour.

What else is measured in this dimension?

How do I see my own result?

Run a scan on your own domain. The report lists every failed check with the evidence that produced it, so you can tell a real failure from a check that does not apply.

Run a free GEO audit on your own site →

The full method, including the dimensions that are deliberately weighted low and the parts of the picture a single-URL scan cannot see, is on the methodology page.