Trust & Authority

Authorship is attributed

One of 40 checks the scanner runs. This one is worth 3 points inside the Trust & Authority dimension, which carries 10% of the total score.

What does this check look at?

Authorship is signalled by any of: a Person node in parsed JSON-LD, an author property with a non-empty value in parsed JSON-LD, rel="author", or a visible byline matching "by Firstname Lastname".

How do I fix it?

  • Attribute content to a named person or organisation.

Why is it worth 3 points?

Points are relative weights inside a dimension, and a dimension's weight decides how much of the total it can move. The reasoning for this dimension's weight is published rather than asserted:

DimensionTrust & Authority — 10% of the total score
Points for this check3 of 10 in this dimension
Worth at most3.0 of the 100 points

Weighted equally with answer readiness: attribution is what separates a quote from a rumour.

What else is measured in this dimension?

How do I see my own result?

Run a scan on your own domain. The report lists every failed check with the evidence that produced it, so you can tell a real failure from a check that does not apply.

Run a free GEO audit on your own site →

The full method, including the dimensions that are deliberately weighted low and the parts of the picture a single-URL scan cannot see, is on the methodology page.