Headings are phrased as real questions
One of 40 checks the scanner runs. This one is worth 4 points inside the Answer Readiness dimension, which carries 10% of the total score.
What does this check look at?
At least 3 H2 or H3 headings either end with a question mark or begin with how, what, why, which, when, who, where, is, are, do, does, can, should or will.
How do I fix it?
- Partial pass: Rewrite headings as the question a customer would ask, keeping the keyword inside the sentence.
- Engines retrieve spans that match a question. Label-style headings give them nothing to match.
Why is it worth 4 points?
Points are relative weights inside a dimension, and a dimension's weight decides how much of the total it can move. The reasoning for this dimension's weight is published rather than asserted:
| Dimension | Answer Readiness — 10% of the total score |
| Points for this check | 4 of 10 in this dimension |
| Worth at most | 4.0 of the 100 points |
Substantial, and largely mechanical to fix.
What else is measured in this dimension?
- FAQPage schema is present — 3 points
- Headings are followed by a direct answer — 3 points
How do I see my own result?
Run a scan on your own domain. The report lists every failed check with the evidence that produced it, so you can tell a real failure from a check that does not apply.
Run a free GEO audit on your own site →
The full method, including the dimensions that are deliberately weighted low and the parts of the picture a single-URL scan cannot see, is on the methodology page.