A region-specific locale is declared
One of 40 checks the scanner runs. This one is worth 1 point inside the International Readiness dimension, which carries 3% of the total score.
What does this check look at?
A language tag carrying a region subtag appears in <html lang>, in og:locale or in an hreflang attribute - for example en-GB, en_GB or de-AT. A bare language such as "en" does not satisfy this; that is what html-lang checks.
How do I fix it?
- Declare a region where it matters, for example lang="en-GB", og:locale="en_GB" or hreflang="de-AT".
Why is it worth 1 point?
Points are relative weights inside a dimension, and a dimension's weight decides how much of the total it can move. The reasoning for this dimension's weight is published rather than asserted:
| Dimension | International Readiness — 3% of the total score |
| Points for this check | 1 of 3 in this dimension |
| Worth at most | 1.0 of the 100 points |
Low for a single-market site, and the first thing to fix if you serve more than one language.
What else is measured in this dimension?
- Alternate language versions are declared — 2 points
How do I see my own result?
Run a scan on your own domain. The report lists every failed check with the evidence that produced it, so you can tell a real failure from a check that does not apply.
Run a free GEO audit on your own site →
The full method, including the dimensions that are deliberately weighted low and the parts of the picture a single-URL scan cannot see, is on the methodology page.