Machine Readability

An entity node is declared

One of 40 checks the scanner runs. This one is worth 4 points inside the Machine Readability dimension, which carries 12% of the total score.

What does this check look at?

Parsed JSON-LD contains an @type of Organization, WebSite, Person or LocalBusiness.

How do I fix it?

  • Declare an Organization node with a stable @id and a sameAs list.

Why is it worth 4 points?

Points are relative weights inside a dimension, and a dimension's weight decides how much of the total it can move. The reasoning for this dimension's weight is published rather than asserted:

DimensionMachine Readability — 12% of the total score
Points for this check4 of 12 in this dimension
Worth at most4.0 of the 100 points

Second highest. It is deterministic and fully in your control, and it is what makes entity disambiguation possible.

What else is measured in this dimension?

How do I see my own result?

Run a scan on your own domain. The report lists every failed check with the evidence that produced it, so you can tell a real failure from a check that does not apply.

Run a free GEO audit on your own site →

The full method, including the dimensions that are deliberately weighted low and the parts of the picture a single-URL scan cannot see, is on the methodology page.