Freshness

A machine-readable date is present and recent

One of 40 checks the scanner runs. This one is worth 3 points inside the Freshness dimension, which carries 5% of the total score.

What does this check look at?

A machine-readable date is found in dateModified, datePublished or article:modified_time. Within 12 months is a full pass; older is a partial pass. If only the HTTP Last-Modified header carries a date, that is a partial pass.

How do I fix it?

  • Partial pass: Refresh date-sensitive pages and update the date when you do.
  • Partial pass: Use ISO 8601 dates (YYYY-MM-DD) in schema and meta tags.
  • Partial pass: Also declare dateModified in structured data; headers are not shown to readers.
  • Partial pass: Declare dateModified in structured data and keep it current.
  • Publish a machine-readable modification date.

Why is it worth 3 points?

Points are relative weights inside a dimension, and a dimension's weight decides how much of the total it can move. The reasoning for this dimension's weight is published rather than asserted:

DimensionFreshness — 5% of the total score
Points for this check3 of 5 in this dimension
Worth at most3.0 of the 100 points

Low to moderate: a real but secondary signal.

What else is measured in this dimension?

How do I see my own result?

Run a scan on your own domain. The report lists every failed check with the evidence that produced it, so you can tell a real failure from a check that does not apply.

Run a free GEO audit on your own site →

The full method, including the dimensions that are deliberately weighted low and the parts of the picture a single-URL scan cannot see, is on the methodology page.